Have a lab-grown diamond ring business that you’re looking to promote? As an amateur, advertising yourself can be a little anxiety-provoking as people simply do not understand where to begin. But not to worry. We have for you, 5 ways in which you can promote your lab-grown diamond rings business. Let’s begin
Blogging is the best way for amateurs to begin with promoting their business. You could do the same with your rings. It doesn’t require any investment, nor does it need any more people. You could click the pictures of your beautiful rings yourself and write about them in blogs. If you have a website, you could add links of the rings in the blog as well so people would know where to find you if they want to see more of your work.
- Social media
Social media platforms are extremely beneficial when it comes to promoting a business. Instagram and Facebook especially lets you do with relative ease. Simply start a page of your own and post pictures and information of your little Lab grown diamond rings business on it. You could hire a professional photographer to branded click store-like pictures. With the right captions, hashtags and tags, you could attract a lot of visitors to your page and a lot of them could even be converted into sales then.
You can also do a lot of ‘give-aways’ on your social media platforms. Announce a little task or challenge, do a small vlog at the end of which you can announce your ring as give away to a few lucky people who may have participated in the task. Rewards always make people pay attention and that way your brand name will be remembered by them as well.
- Work with famous influencers
Influencers are those wonderful souls in social media that help you promote your business, while they promote themselves. Get in touch with a few so they can display and talk about your rings on their page. Since influencers have a lot of followers, they have a vast reach and so your jewelry will be noticed by many in one single picture or video. It’s a great way to start as both of you will be helping each other grow.
- Optimize your website for SEO content
If you have a website or even a blog, optimize it for SEO, i.e. make the content SEO-friendly so it is easier for people all over the web to look for it or come across it when they type in the specific keywords. SEO-friendly content ranks high in search engine results and so your site or blog has a better chance of being noticed and visited too.
- Wear it yourself
What better way to promote your own lab-grown diamond rings than to wear them yourself? Be your own brand model and wear the rings on your personal social media page as well. Wear it for functions, talk about them and get people interested. If you show people the variety of options that your business can offer them, they are likely to be intrigued and ask you for your card or the link to your website so they can see the stock and designs for themselves. You could also visit a famous marketplace like Lab grown diamonds hatton garden and have a word with a store owner to showcase your collection. The key to promotion is to be out there. You might have to rub things in people’s faces initially but the embarrassment of being rejected won’t last long. Once your business finds its footing, you’ll have those same people coming to you inquiring about your rings. So be patient and hustle till you reach your goal.