When designing packaging it is important to keep the consumer base and where they stay in mind. According to this, you can figure out what they will be attracted towards. This is true for any product including cosmetics. The cosmetic industry is a tough one to compete in as there are many brands present all trying to stand out in front of one another. When it comes to lip gloss packaging boxes, you need to carefully design them so that they can compete in the market.
Interesting facts about lip gloss packaging boxes
One main aim of packaging is to keep the merchandise safe. Those who invest in lip gloss will not want to receive the product with the container broken. Strong packaging can help keep the product secure.
Unique designs printed on the boxes can appeal to customers and attract them to the product. When they are drawn towards it, they can think about buying it.
The following are some of the top lip gloss boxes designs for the USA market:
Keep material in mind
Before we look at what designs to choose, you need to select the best packaging material. If you have invested in creating an amazing design, but the packaging is breaking, you will not be able to attract many people to the product. Some shoppers will think that your brand does not focus on giving quality stuff.
The material must be suitable for the product as well. It should not harm it in any way. Some materials to consider include cardboard, corrugated cardboard, Kraft. They will be able to give you sturdy boxes that can handle the pressure put on them.
These materials are also environmentally friendly. The brand that uses them will be reducing its carbon footprint and helping customers do this as well. Careless packaging is creating havoc on the environment and many people know about this now. This is why it is now a necessity to focus on using sustainable packaging materials.
Designs that keep customers in mind
The top designs are those that are made after research has been done on the consumer base. The age, gender, geographical location, shopping habits, should be found out.
The market we are looking at in the USA. Lip gloss is mostly brought by females, mainly teenagers and adults. Some girls or retirees may also get it. You need to be able to attract the customer base in the USA towards the product.
If the boxes are being designed to attract ladies you will focus on making them elegant and simple to understand. For teenagers, the designs can be funky, trendy, striking.
Consider printing methods
It is now possible to create any design you want due to the advancement in technology. You can consider digital as well as offset printing for instance.
High-quality finishes such as lamination, aqueous coating, as well as UV and glitter can be employed on lip gloss packaging wholesale to allow the boxes to stand out.
You can for instance choose to use metallic boxes if you are catering to the elite class. These have gold or silver foiling and give an impression that the lip gloss is chic and expensive.
Let the product be seen
An amazing packaging design is to choose to get window lip gloss packaging boxes. Window boxes are perfect for those products that are brought after they have been viewed. You will be making it easier for consumers to check out the lip gloss and consider if they want to buy it.
Lip gloss is usually brought after consumers have checked out the product. If there is no tester present you can lose some customers.
Therefore it is a good idea to consider getting window boxes. These have a transparent window through which people can get to see the lip gloss.
You can have a design that interacts with the window and product. For example, one may have a lady’s lips printed and the window can be the place where the color of the lip gloss is.
Have a look at trends
If you want to get some lip gloss boxes ideas, have a look at packaging trends in this industry. You will get some useful ideas of what packaging ideas are attracting the consumer base. You can also see what is not drawing the attention of shoppers.
An example of a trend that is popular includes the minimalist one. This one keeps the packaging design simple yet alluring. The details given on the box are only those that are required. It is easy for shoppers to know what you are selling.
Let the brand be known
You should have a design that will help increase brand awareness. A brand logo should be printed on packaging that must be easy to recognize. The logo should be printed on all your boxes.
You can also include contact details like physical address, phone number, email address, website, social media links, of your brand. This will make it easier for customers to contact you.
Read more: 6 Things you Need to Consider before Buying Makeup Boxes
The details you include on lip gloss packaging wholesale are also important. They need to be added attractively. The font you choose should be a readable one of a good size.
Some details that you can add for a lip gloss that customers need include the color, ingredients, when to use by, how to store them, warnings, quantity, and weight.
Lip gloss packaging boxes for the USA market need to be designed keeping that population and consumer base in mind. The boxes should be trendy and be able to stand out in front of the vast competition present. It is better to get strong packaging material for the boxes if you want them to remain in one shape. If they break, the product can get damaged and you can get a bad impression in front of customers. The boxes must be the right size if you want to ensure the safety of the product and if you want to save money.