The role of community manager is essential to be able to spread the content of your professional office on social networks, create strategies, constant monitoring and the most important contribution it can offer: dose of creativity to stand out from a universe of unlimited options.
This job has become the most requested profile by companies, since that touch of differentiation that they can provide is always needed, but what happens when this professional begins to fail? The image of your professional office is at stake.
The community manager is the person who exercises the role of responsible for the brand of your office as far as digital presence is concerned. The community manager is the auditor of all the content that is disseminated, as well as the response capacity that your office offers to the digital community that it has managed to gather on the different platforms. It is a vital profile in the online communications of any company, so it is necessary to have a preparation to exercise this role.
Due to the importance of a role such as that of the community manager, it is necessary to detect when an inspection should be carried out in their performance, preventing bad practices from threatening the digital image of your professional office, as well as the way in which that communication takes place between the audience of social networks and the official platforms of your brand. Failures need to be detected before this happens.
It is essential to bet on a community manager profile that works according to the brand values, which with its skill and creativity serves to develop a brand personality that feels close to the web audience, erasing that feeling that they are talking to a robot. For this, it is necessary to have a professional who bases his work on dedication, tact and who pays meticulous attention to details.
Communication errors that put community managers into question
The digital communications of a professional office through social networks must ensure that they follow a neutral line based on respect, always with the vision of generating a positive connotation in the different audiences. Among the most common scenarios is language, for this the community manager must guarantee the minimum margin of error in the form and content of any type of publication and communication.
It is extremely important that the brand is not exposed under any circumstances on social networks and that includes the work carried out by the community manager. Among the most common scenarios is attacking the competition as an innovative strategy, when it can really backfire. There are creative ways to wink at your competition when it’s high-profile cases.
Under no circumstances should digital communications in your professional office managed by the community manager aim to make fun of the competition, much less use foul language. A key detail will be the spelling, being a lethal weapon in the age of memes and internet trolls. To avoid falling into these situations, it will be essential that all content is monitored over and over again before being published.
Dedication as the basis of the community manager’s work
In order to perform optimally as a community manager in a professional animated explainer video office, it will be very important to have a necessary characteristic for this type of work. It is about dedication, an inescapable trait to be able to be in charge of a brand and its contents. The sense of patency that a community manager can develop for a brand will give them the ability to respond and face any situation or communication crisis.
Having the ability to respond to the requirements of all types of audiences in your office, without avoiding and tactfully leaving a job record, will be the key to being able to succeed as a community manager. If content plagiarism is detected, links that have been shared by mistake, content from other brands in a different account or highly branded political positions, poor performance of the community manager may be evidenced.