The times when anything can be used as a packaging box are long gone. Now it is the age of customized & trendy packaging, and personalized boxes have taken over the packaging industry, and that too for several excellent reasons. Now, the packaging is considered an extension, thus, a part of the actual product, and therefore, it holds just as much importance. Hence, it requires the brand to put all their thought and effort into making it if they want to impact.
The competition is very tough in the apparel retail industry since every brand wants to increase their products’ sales, and one such item is a critical accessory called a tie. Ties are an essential part of a formal outfit, without which the outfit is incomplete. Therefore, brands now use tie boxes to cater to their packaging needs.
Since we are in a pandemic, and everything is shut, therefore now more than ever, it has become essential for brands to make special packaging, since customers cannot visit their store and the packaging is the only thing other than product from which they can get a unique user experience, since it goes with the product.
With this ongoing pandemic, the market has become an even more competitive space, and every brand is coming with unique, secure, and exciting marketing and branding techniques of their own. Therefore, it is essential for you to make your packaging unique and your ties more presentable if you want to generate sales in these challenging times.
Now more than ever, we need to make our packaging more secure since it must be shipped and delivered at home to the customers. Hence, it is crucial that you only choose durable, premium, and reliable materials for your packaging. Some of the popular options are:
- Kraft
- Cardboard
- Paperboard
- Corrugated
- Ivory Sheet
The papers, as mentioned earlier, are preferred for their durability and flexibility and the ability to bent and made them into desired design or shape.
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Significance of Secure and Unique Tie Packaging Boxes
Packaging is an absolute necessity for any brand since they cannot just hand over the products to the customers or ask them to bring their bags. We can also use it to lure in more customers, which can boost sales and brand growth.
Many brands agree to this. Therefore, there has been an increase in the demand for wholesale luxury packaging that can be made according to their requirements. These luxury boxes are made on-demand. They are the best suited for unique branding, making them exclusive to that brand only.
Since they are customized, they are also referred to as that brand’s marketing agents, so brands pay attention to each detail of their specialized packaging.
Creative Ideas for Secure and Unique Tie Packaging Boxes
Since we are in a pandemic, so all the brands are operating online and are planning to make an impactful return once the stores open up again. Therefore, they are always looking for unique and distinct unconventional ways to make their product unique and stay in demand so that the pandemic does not affect their business.
Therefore, today, we bring you some creative and exciting tips that can help you make impactful packaging to keep your business running, even during the pandemic.
Selecting Unique Shapes
It has been observed that customers are attracted towards packaging that is unique and different from the rest, and since customers are stuck at their homes, they are bored and need something fun and exciting. Therefore we suggest that you go for customized, unique shapes for your boxes, shapes that are rarely seen daily. It could be anything like boxes shaped as ties or bows.
This will help you make the packaging unique while also making it user-friendly, as customers will be able to identify what type of product is packaged in it.
Picking Brand Related Colors
Colors are essential as they can make the visuals of anything more exciting. This is why it is suggested that you carefully select the color scheme for your packaging since it can make or break your packaging. A good practice is to follow your brand’s colors and make the packaging related to the brand keep it relevant.
Picking vibrant and catchy colors can help you get more customer attention. Thus, the packaging material, size, shape, color, design patterns, etc., are expected to reflect the quality of ties and also speak for the vision of your brand,
Making the Packaging Functional
Since ties are delicate apparel items, you need to make the packaging to keep them safe during shipping and transportation. If your products reach the customers in damaged condition, it can not only result in a monetary loss, but it could also affect your brand’s image. You could lose your customers’ trust in your brand.
Therefore, it is suggested to use materials that are sturdy enough to get the job done. It is recommended to use materials such as:
- Kraft
- Corrugated
- Paperboard
- Cardboard
Making the Boxes Mobile
A good tip is always to remember what your customer wants and then plan according to that. For that, you must know your customer base, which will enable you to answer the following important questions:
- What style are your customers comfortable with?
- What will be easy for them to use?
This will help you make a better design that fulfills all your requirements caters to the customers’ needs, and makes it easier for them to carry around your ties without much hassle.
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Going Green
Sustainability is the primary concern of retail and manufacturing industries. Therefore, brands are looking for eco-friendly packaging solutions if they want to survive in the future. So, it is recommended to use green packaging boxes and made environment-friendly materials. This will help you reduce carbon emissions, create future safety, and increase your sales, as customers also prefer brands that consider the environment.
