Linda Yaccarino is the Perfect Candidate to Lead Twitter Into the Future

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She is an inspirational leader who is revolutionizing how advertising operates. Furthermore, she champions brand safety with moral leadership principles at her core.

Twitter CEO Elon Musk and her membership of the World Economic Forum’s Taskforce on Future of Work has caused several right-leaning Twitter users to voice conspiracy theories regarding her.

She’s a visionary

Linda Yaccarino Wikipedia has proven her adeptness at overseeing Comcast NBCUniversal’s $10 billion-plus advertising business by diversifying revenue streams, driving social impact through advertising and building relationships with nontraditional partners to deliver results for marketers.

She is a passionate champion for change who has successfully revised business practices to reflect evolving consumer and macroeconomic trends. She assembled a team of leaders that has made the company more responsive to both marketers and consumers; leading initiatives such as BOLD for employing veterans and Scene in Color to elevate emerging BIPOC creatives in film.

Yaccarino began her career after graduating from Pennsylvania State University and starting work for Turner. There she gained invaluable expertise in operations management, consumer insights, marketing and performance measurement – garnering her numerous honors such as Business Insider’s “Top 10 People Transforming Advertising” list as well as UJA-Federation of New York’s Mac Dane Award for Humanitarian Excellence.

She’s a change agent

Yaccarino, an accomplished businesswoman, is widely respected for her operational acumen. She has overseen networks, commerce partnerships and digital streaming platforms at companies such as NBCUniversal Media; additionally she regularly speaks on topics including marketing, the future of work, economic impact and media.

Yaccarino has been an influential agent of change at NBCUniversal, adapting legacy practices to reflect larger consumer and macroeconomic trends and spearheading an approach to advertising that emphasizes brand safety and transparency. She was honored as She Runs It 2022 Woman of the Year as well as one of Business Insider’s 10 People Transforming Advertising by Business Insider and was presented the UJA-Federation of New York Mac Dane Award for Humanitarian Excellence.

She serves on both the World Economic Forum Taskforce on the Future of Work and President’s Council on Sports Fitness and Nutrition, giving her unique expertise. If appointed Twitter’s chief executive officer, her appointment could bring stability to a company plagued by issues around user safety and misinformation.

She’s a leader

Linda Yaccarino is a longtime media executive with deep knowledge of the advertising industry. She has led teams responsible for sales, partnerships, marketing, ad tech and data at multiple companies including Turner Broadcasting System and NBCUniversal. Yaccarino has received praise for her ability to motivate teams toward success while leading them successfully.

Yaccarino has overseen advertising sales and partnership operations worth more than $10 billion annually at NBCUniversal, earning her the nickname of the Velvet Hammer due to her ability to negotiate tough negotiations gracefully and confidently.

Yaccarino’s new role at Twitter will require her to address declining ad revenue and restore its once-proud culture, among other tasks. Already in her first weeks as CEO she has demonstrated leadership qualities; for instance helping raise funds for Ad Council’s national Covid-19 vaccine education initiative while championing brand safety and operating with integrity.

She’s a woman

Yaccarino is an experienced media executive and widely recognized within the advertising industry. Her leadership skills, client relationship building ability and advocacy for diversity make her an ideal candidate to lead Twitter in its future direction.

As the top ad executive at NBCUniversal, she has earned praise for her efforts in modernizing and digitizing its sales platforms, as well as championing issues like measurement transparency and brand safety in her position. For these achievements she was honored as She Runs It’s 2022 Woman of the Year.

At present, she manages the company’s global advertising operations and an estimated 2,000 employees. In addition, she worked closely with the Centers for Disease Control (CDC) and White House on a COVID-19 vaccination campaign for millions of Americans, and sits on the World Economic Forum’s Taskforce on Future of Work Taskforce.

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