Using online coupons and benefits can help your business in many ways. They can drive customers to your store, attract first time customers, and increase customer loyalty. They can also help you get rid of seasonal stock.
Increase loyalty among shoppers
Whether you are an online business or a traditional retail company, offering easy-access shopping incentives is a powerful way to increase loyalty among shoppers. These incentives can be used to increase social media following and boost sales.
Retailers can offer customers online cashback rewards (https://www.coupongorilla.it/) programs or native loyalty programs. Both options allow them to gather a large amount of valuable data about shoppers. These programs are also proven to increase revenue.
The REI Co-op’s loyalty program takes customers back to the brand’s humble beginnings as a co-op. Members have access to 10% back on all purchases. They also enjoy steeply discounted garage sales and adventure classes.
Get rid of seasonal stock
Getting rid of your seasonal inventory is no small feat. As such, the best way to go about it is to have a clear and efficient path to your door. This is not to say that there isn’t room for the odd shaped visitor. As such, it is recommended that you make the time of day your best bet. This is a good time to review your recent sales and purchases to find out which ones need a good ol’ smackdown. There are many reasons to do this as a matter of fact. For instance, it is not uncommon for a retail store to have a good number of customers to boot. As such, it is important to have a well laid out store floor plan with a good layout and organization in order to make sure the best customers are brought into the fold first.
Attract first-time customers
Using online coupons and benefits to attract new customers is a smart move. With countless online retailers competing for your hard-earned money, it is crucial to make a good first impression.
There are many ways to do this, from offering irresistible deals and discounts to using social media to spread the word about your brand. But one of the easiest ways to entice new customers is by offering a free one-time use offer. Ensure your offers are delivered quickly, however, to avoid churning.
The most important aspect of an effective coupon marketing campaign is to ensure that the offers are worthwhile. Unlike traditional retail, online shoppers are more likely to make a purchase when they know they are getting a deal. This can be achieved through clever marketing techniques like geofencing.
Create a dedicated landing page
Dedicated landing pages are great for providing contextually relevant experiences for visitors. They can also improve your paid search campaigns. These pages can be created by using a landing page builder.
When using a landing page, it is important to include a compelling call to action (CTA). The CTA should be centrally located and larger than the rest of the design. It should also provide links to other pages for further information. It is a good idea to use different colors for the CTA to help it stand out from the rest of the page.
In addition to a call to action, you should also include descriptive headings. These make it easy for the reader to navigate. Also, images are a great way to add credibility to the page.