Tips to Attract Millennials for Banking

Tips to Attract Millennials for Banking

Millennials and Generation Z are currently the UAE’s largest generational groupings. They are changing the world as a whole, causing seismic upheavals in consumer behavior, workplace standards, and technology. Millennials and Gen Z are fueling the fire of transformation at financial institutions that are already functioning in a digital-as-a-default environment.

Millennials are the greatest driver of net new loan demand and will remain so for the next eight years. Next, Gen Z will enter the critical 25- to the 40-year-old lending sweet zone. And, while many members of Generation Z are still in their teens, they may set the tone for how banking evolves. According to Morgan Stanley, up to 80% of smartphone-wielding Gen Z members are already utilizing mobile banking.

Who are Millennials?

The term “millennials” elicits a variety of responses, ranging from enthusiasm about the potential this generation provides to uncertainty about how to create consumers from this age. The latter is more common in the financial industry.

Millennials are persons born between 1981 and 1995 who grew up with the millennium. This generation is significant because of its size; by 2025, it will account for 75% of the global workforce.

The 2020s are expected to be the decade with the highest spending. Almost 56% of the Millennials look for priority banking features to open an account.

How Millennials Use Banking?

Millennials frequently view the bank as a place to avoid: 71% would rather go to the dentist than their bank, and 33% feel they do not need a bank. This generation does not value banks: 53 percent feel their banks provide the same services as any other. As a result of this low fidelity, 33% of these consumers are willing to switch banks during the next three months. Furthermore, the same percentage says they will not require the services of a bank in the next five years.

Banks are regarded as obsolete in the lives of this generation: 63% do not have a credit card, and more than 70% feel that their connection with their bank is based only on transactions. Millennials, on the other hand, demand more from their bank in terms of financial management.

A rising percentage of millennials choose to connect with their bank via social media. Among these folks, 69 percent anticipate a response within one hour; 90 percent consider a response on the same day acceptable, and just 6 percent are pleased if the answer arrives within three days. Mobile devices are used by two of the three most common ways for millennials to receive bank alerts: Thirty percent of millennials prefer SMS alerts, while 28 percent prefer push notifications through an app.

How To Cater Millennials

Create user-pleasant virtual channels: Instead of looking forward to purchasers to return in your branches, it’s far turning into more and more important for monetary establishments to be wherein their clients are. This is important in constructing an omnichannel platform with the intention to be had on any tool that purchasers use of their normal lives. This makes it simpler to encompass millennials and produces higher effects for the monetary institution.

Digital customers’ behavior 11x the wide variety of transactions every yr as traditional clients. This is steady with statistics from the worldwide consulting company The Boston Consulting Group’s study ‘Banking on Digital Simplicity,’ which states that banks with an excessive stage of digitalization achieved +50% sales clients, +30% of merchandise with the aid of using clients, +75% curacy in figuring out consumer needs, and a 20% crease in running expenses with the aid of using reducing.

The majority of millennials use their smartphone within the first 15 minutes of the day. As a result, 23 percent identified a lack of a mobile app as a sufficient reason for not communicating with a bank.

This generation differs from the baby boomers in their connection with financial institutions, owing to their trust in their cellphones to perform financial transactions, among other things. 82 percent of Millennials believe banks should offer mobile banking for functions such as check depositing.

Consider that the use of a smartphone to conduct purchases and transfers is on the rise; money produced by mobile payments will more than quadruple by 2018, according to a Trend Force analysis.


Mashreq Bank offers the best premium bank accounts for all generations. Either you are a student or a working-class, Mashreq provides its customers with the best services.


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