With users spending a staggering amount on mobile accessories, it has become increasingly important for retailers and manufactures to pep up their packaging if they really want their product to stand out in anovercrowded retail space.
A humdrum brown box isn’t going to work for you any longer. To outshine all the competitors out there, you need to develop enticing mobile accessories boxes that will encourage impulse buying and help boost your sales volume. This becomes even more important when you are selling to online customers, who have little to no opportunities to interact with your product, brand, and service.
The only way for you to impress them is through your packaging box and all the added elements packed inside.
In a nutshell, it all boils down to your consumers who want to experience something that will make them feel special. So add some glamor, excitement, mystery and maybe some humor to bring that million-dollar smile on their faces. The key is to create an unforgettable experience for your consumers.
Here are two economical ways to do just that:
- It all Starts With Your Shipping Box
Simple as it may sound.
The shipping box is not just a way to send your product to the customer, it’s an opportunity to market your overall brand experience. If done right, it won’t go unnoticed.
Starting with the secondary packaging. The shipping box is your mainstay. It is there to serve a purpose. Thus, your box should be robust. But this doesn’t stop you from experimenting with it. For example, you can use the sides of the secondary packaging to add some attention-grabbing artwork or clever copy.
When it comes to personalizing the packaging, you’ll come across various options. At this stage, having an experienced packaging partner like The Legacy Printing by your side can prove really useful. The company can suggest you affordable ways to print your logo or design onto the box apart from delivering quality custom mobile accessories boxes.
Nevertheless, you can digitally print your logo or design on the packing or opt for a less expensive way to do that. The options include roller stamps that give the impression as if your container is covered in ribbons or custom stamps that allows you to imprint your logo or other artful elements on any size of the box.
- Time to Liven up Your Primary Packaging
To craft ideal custom printed mobile accessories packaging boxes, you need to figure out:
- Who your ideal customers are?
- Where do they reside?
- How old are they?
- What they value the most?
No matter if you are selling a 10 dollar item or one that worth several hundred dollars, you should personalize their shopping experience.
A recent Epsilon study showed that 80% of shoppers are more likely to purchase something when brands especially personalize it for them. After all, who would mind a little pampering when they get to interact with a brand?
It doesn’t mean you have to send an expensive gift to your customers that can make their day. Adding a personal greeting, coupon or a small gift can still make them feel acknowledged. Or you can even send something as simple as a thank-you note. Besides this, you can offer special discounts to your customers in order to increase repeat purchases and drive customer loyalty.
According to LoyaltyOne research, 76% of buyers were of the view that getting personalized discounts based on their previous purchases was important.
Conclusion
The competition in the mobile accessories market is tight. To gain a competitive advantage, you need to spruce up your product presentation. Innovative packaging is a great way to make customers long for more.
