How to Choose the Right Influencer Marketing Agency

How to Choose the Right Influencer Marketing Agency (2)

Influencer marketing is a great way to drive sales and boost your brand, but it can also be tricky to choose the right influencer marketing agency. To get the best results, you need to find an agency that knows what they’re doing. Here are some tips for choosing an influencer marketing agency:

Research Their Campaigns

Once you’ve narrowed down your search to a few agencies, it’s time to look at their campaigns. You want to see what they have done in the past and if they have a portfolio of past projects that showcase their expertise. Look at the quality of their work and how effective it was for the brand they were representing.

You should also look at what kind of results each campaign achieved, including how many views or clicks each video received as well as any social media interactions (likes/shares). This can help give you an idea about how much reach an influencer has on various platforms like YouTube or Instagram–a metric known as “reach.”

Ask About Their Experience in Your Industry

When you’re hiring an influencer marketing agency, it’s important to ask about their experience in your industry. You want to make sure that the agency has done work for companies similar to yours and has a history of success with campaigns like yours.

You can get this information by asking:

  • How many campaigns have they run in your industry?
  • How many clients have they worked with?
  • What kinds of results did those companies see from their campaigns?

See What Clients Think of Them

In the age of online reviews, it’s easier than ever to find out what other people think about a business. If you’re looking for an influencer marketing agency and want to see what clients have said about them, start by checking out the agency’s website and social media channels. If they don’t have any reviews on their site or elsewhere online (like Yelp or Google), that could be a red flag–it means they haven’t been around long enough for customers to leave feedback.

Next, look at what kinds of reviews you find: Do they focus on specific issues from clients? Are there any common themes among negative comments?

Make Sure They’re Licensed and Bonded

The first thing to look for in an influencer marketing agency is whether they’re licensed and bonded.

This isn’t a guarantee of quality, but it does mean that the agency has made a commitment to comply with state-specific requirements and regulations. Licensure requirements vary by state, but they generally include:

  • Minimum required capitalization amounts (e.g., $50K-$100K)
  • A requirement that only licensed individuals can be involved in certain aspects of the business (e.g., sales or client relations)
  • Annual fees paid directly to the state

Check to See If They Have the Right Social Media Platforms on Hand

When it comes to choosing the right influencer marketing agency, you should check to see if they have the right social media platforms on hand.

This is an important factor because it can help determine how effective your campaign will be and whether or not it will reach its goals. For example, if you’re looking for someone who specializes in Instagram but doesn’t have an active Facebook account or vice versa, that might not be a good fit for your brand. You also want to look at how often each platform is updated–the more active and updated regularly one is shown as being, the better! Additionally, look for accounts that are well-managed (i.e., not just run by robots) and relevant to your industry–this ensures that there will be no disconnect between what you want done and what actually happens!

Understand What They Offer and What You’ll Pay for It

  • Understand what they offer and what you’ll pay for it.
  • Don’t be afraid to ask questions about price, especially if it’s not clear from the quote how much of your budget will go toward working with an influencer and how much will go toward the agency itself.

Ask About Their Security Measures, Backups, and Disaster Recovery Plans

One of the most important factors in choosing a digital influencer marketing agency is their security measures. When you’re dealing with sensitive client data, it’s critical that your agency takes every possible step to protect it.

Ask them about their data storage and backup plans, as well as their disaster recovery plans. Do they store all data on-site or offsite? How often do they back up their servers? What kinds of safeguards do they have against hackers and cybercriminals who might want access to your information so badly that they’ll try anything from phishing scams to brute force attacks on your passwords (or worse)?

An agency should also be able to tell you how secure its own computers are; after all, if there’s one thing we’ve learned from movies like “Blackhat,” it’s that no matter how much money companies spend on cybersecurity software programs like antivirus programs or firewalls–and even though some systems may actually be able “defend themselves” against certain attacks–there will always be someone out there smarter than us trying new ways around our defenses!

Find out as much about an influencer marketing agency as you can before you hire them.

Before you hire an influencer marketing agency, it’s important to know as much about them as possible. Influencer marketing is a relatively new tactic with both benefits and risks.

In order to make sure that your investment in this type of campaign goes smoothly, here are some questions you should ask:

  • How long has your company been around? (And if the answer is too short, what were their previous clients like?)
  • Are there any reviews from past clients online? If so, how do they rate their experience working with the agency?


We hope this guide has helped you to understand how to choose the right influencer marketing agency. If you’re still unsure about how best to proceed with your campaign, then we encourage you to reach out and talk with us! We can help guide your decision-making process and find an agency that will work well with your business goals and budget–all while ensuring that they’re legit, trustworthy professionals who will deliver results.


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